Our team

Here at Caserne, we gravitate around a central point: the client. From consulting, to brand strategy, to design, to aspects depending on the nature of a project, everyone is engaged and responsible in decision making and achievement of set objectives, thus speeding up the established creative process.

Ugo Varin Lachapelle

Art Director

Léo Breton-Allaire

Art Director

Cynthia Moreau

Strategist

Vedran Vaskovic

Designer

Étienne Angot

Designer

What we do

Caserne’s range of services support a single focus: the brand — big, small and every size in between. These services allow the studio to accompany the brand in it’s deployment at every touchpoint in order to maximize the impact and benefits.

Strategy

  • Brand positioning
  • Brand architecture
  • Packaging strategy
  • Publishing strategy
  • Communication plans

Visual identity

  • Naming
  • Logo redesign
  • Brand platform
  • Standardization
  • Deployment

Packaging

  • Product line structure
  • Redesign
  • New product
  • POV

Publishing

  • Concepting
  • Writing
  • Proofing

Print design

  • Promotional tools

Website and digital design

  • Website development
  • Content strategy and creation
  • Concepting
  • Programming
  • SEO

What we don’t

Save lives
Crossfit
Longboarding
Drink tea
Homemade kombucha
Mixology

Distinctions

Grafika, Grand Prize, Corporate Website — Miels d’Anicet — Website

2018

Grafika, Packaging — Avanaa

2018

Grafika, Visual Identity Program — Hotel Motel

2018

Grafika, Campaign — RIDM — 2017

2018

AppliedArts Design, Campaign — RIDM — 2017

2018

AppliedArts Design, Visual Identity Program — Hotel Motel

2018

AppliedArts Design, Visual Identity Program — Avanaa

2018

AppliedArts Design, Poster — Souk (at) Sat — Take 14

2018

AppliedArts Design, Visual Identity Program — Culture Montreal

2018

AppliedArts Design, Magazine — AHGM — Mt1642

2018

Grafika, Corporate Website — Colossale

2017

Grafika, Packaging — Meraki

2017

Grafika, Book — Les Éleveurs de porcs du Québec

2017

Type Directors Club, Typography — Caserne

2016

Grafika, Grand Prize, Typographic Creation — Caserne

2016

Grafika, Visual Identity Program — Caserne

2016

Grafika, Visual Identity Program — Le miel de Lulu

2016

Grafika, Visual Identity Program — Marmier

2016

AppliedArts Design, Visual Identity Program — Caserne

2016

AppliedArts Design, Typographic Creation — Caserne

2016

Grafika, Corporate Website — Rutabaga

2015

AppliedArts Design, Visual Identity Program — Village Café

2015

AppliedArts Design, Logo — Village Café

2015

AppliedArts Design, Print Design — UQAM — Distinctions

2015