We had a bit of a sweet tooth. We were in luck.
Luc Sauté needed to communicate a family business – close to his clients and his providers. Since he’s kinda like the queen bee in all this, we put him front and centre. His warm and reassuring personality became a gluttonous illustration. Using his nickname, Lulu, as the brand name creates a sense of proximity. Mmmm, Lulu honey – heck of a lot better than Lululemon.