Cloud Chamber is a video game studio owned by 2K Games, primarily known for the successful BioShock series. In order to increase employee engagement and be attractive to industry talent, Cloud Chamber wanted to reevaluate its employer brand.

The developed visual identity reflects the studio's values of inclusivity and diversity, among others, thanks to its modular grid. 27 different typographies are used and mixed to allow the studio name and its various messages to be written in numerous ways. The visual sources used are also varied: textures, 2D and 8-bit illustrations, flat colors, and photography. This eclectic and diverse grid is balanced by a stable logo and a more understated accompanying font, allowing for a lively, fun, precise, and rigorous brand.

All these mechanics were developed to expand application possibilities and create an expressive, engaging and enduring brand.

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