Mate Libre, a well-established brand in the organic yerba mate energy infusions scene, decided it was time for a visual upgrade. Recognizing the need for a clearer identity, they revamped their logo and toolkit, keeping it true to their roots but with a more consistent look. The addition of an official color palette, inspired by their signature products, adds a touch of freshness and makes the execution of various applications much easier. These changes position Mate Libre to reach a wider audience.