About page

About

Caserne is a design studio known for its sense of initiative and entrepreneurship. For over 10 years, our clients throughout the world have entrusted us with their most audacious projects. From that trust stems our determination to turn ideas into action and create iconic brands that drive their industry forward.

What we do

Strategy

Brand positioning
Products development & marketing
Coaching & assistance
Brand management
Co-creation & external ressources

Brand identity

Creative & artistic direction
Logos & brand guides
Planning & management 360
Monitoring & follow-up
Naming & copywriting

Packaging

Small & large scale
Unique items
Regulated products (alcohol & cannabis)
Production advices & follow-up
Recognized and rewarded portfolio

Content Creation

Cross-platform deployment
Ads & sponsored content
Visual curation
Creative outsourcing for advertisers
Tools & templates

Print design

Posters
Magazines & journals
Books & high-end prints
Cross-format designs
Fabrics, merchandising & special prints

Websites

Responsive design
User experience & UI
SEO & SMM diagnostic & advising
Prototypes & A/B testing
Layouts & templates

Motion design

Storyboards
Moving branding
Screen wrap & visual idents
Thumbstopping content
Creative coding

What we don't

Save lives

Crossfit

Longboarding

Sleep enough

Mixology

Cheer for ManU or Real Madrid

Free pitch

The Team

Ugo Varin Lachapelle

Creative Director
Partner

Léo Breton Allaire

Creative Director
Partner

Andrée-Anne David

Project Manager

Marianne Isabelle

Designer

Etienne Murphy

Art Director

Jean Michel Mercier

Designer

Constance Delille

Account Manager

Gabrielle Deslongchamps

Designer

Annie-Pier Bureau

Account Manager

Sébastien Paradis

Designer

Audrey Demers

Designer

Mélina Gagné

Designer

Ophélie Fortin

Producer

Some bragging

Distinctions

  • Year
  • Project
  • Award
2022
Caserne Inn
Idéa, Design, Autopromotion — Gold
2022
Dam
Idéa, Design, Identity — Gold
2022
Carrot Dogs
Idéa, Design, Identity — Silver
2022
CCR
Idéa, Design, Identity — Silver
2022
CISM
Idéa, Design, Identity — Silver
2022
CCR
Idéa, Design, Logo — Silver
2022
CCR
AppliedArts Design, Identity
2022
Agena
Idéa, Design, NA — Bronze
2022
Rag
Idéa, Design, Identity — Bronze
2022
Santa Teresa
Idéa, Design, Identity — Bronze
2022
Carrot Dogs
Idéa, Design, Logo — Bronze
2022
Dam
Idéa, Design, Logo — Silver
2022
Carrot Dogs
Idéa, Design, Typography — Silver
2021
Miels d’Anicet
Idéa, Design, Packaging — Bronze
2021
RIDM
Idéa, Design, Campaign — Bronze
2021
Silo
Idéa, Design, Packaging — Bronze
2021
Réunion
Idéa, Design, Packaging — Silver
2020
MAC, Collection
AppliedArts Design, Campaign
2020
Brasserie Caserne Brewing Co.
AppliedArts Design, Campaign
2020
Miels d’Anicet, Millésime 2018
AppliedArts Design, Packaging
2020
Café Pista
AppliedArts Design, Packaging
2020
Les Bacchantes
AppliedArts Design, Packaging
2020
Brasserie Caserne Brewing Co.
Idéa, Design, Self-Promotion — Gold
2020
Cidres Polisson
Idéa, Design, Packaging — Silver
2020
Brasserie Caserne Brewing Co.
Type Directors Club
2019
FTA — Nos jours de fête
Grafika, Book
2019
Souk (at) Sat — Take 15
Grafika, Campaign
2019
AHGM — Mt1642
Grafika, Magazine
2019
Club Kombucha
Grafika, Packaging
2019
Jean-Pascal Florist
Grafika, Visual Identity Program
2018
RIDM
AppliedArts Design, Campaign
2018
AHGM — Mt1642
AppliedArts Design, Magazine
2018
Souk (at) Sat — Take 14
AppliedArts Design, Poster
2018
Hotel Motel
AppliedArts Design, Visual Identity Program
2018
Avanaa
AppliedArts Design, Visual Identity Program
2018
Culture Montreal
AppliedArts Design, Visual Identity Program
2018
RIDM
Grafika, Campaign
2018
Miels d’Anicet — Website
Grafika, Grand Prize, Corporate Website
2018
Avanaa
Grafika, Packaging
2018
Hotel Motel
Grafika, Visual Identity Program
2017
Les Éleveurs de porcs du Québec
Grafika, Book
2017
Colossale
Grafika, Corporate Website
2017
Meraki
Grafika, Packaging
2016
Caserne Typography
AppliedArts Design, Typographic Creation
2016
Caserne
AppliedArts Design, Visual Identity Program
2016
Caserne Typography
Grafika, Grand Prize, Typographic Creation
2016
Caserne
Grafika, Visual Identity Program
2016
Le miel de Lulu
Grafika, Visual Identity Program
2016
Marmier
Grafika, Visual Identity Program
2016
Caserne Typography
Type Directors Club, Typographic Creation
2015
Village Café
AppliedArts Design, Logo
2015
UQAM — Distinctions
AppliedArts Design, Print Design
2015
Village Café
AppliedArts Design, Visual Identity Program
2015
Rutabaga
Grafika, Corporate Website