About page
About
We are Caserne, an independent design studio established for 10 years in Montreal. Our approach is distinguished by our relevant concepts, but above all by our desire to build iconic brands. The brands we create get their uniqueness by the strength of their stories and their missions. We strategically support our partners from the conception of their identity all the way to the implementation of their brand. It’s only when they feel fulfilled that we let them go, making sure we provide the tool they need to succeed and pursue with their brand’s ambition.
Values
Design-centric
Design is at the core of our activities and decisions. We tackle challenges with a design-centered approach. We aim to find strategic yet aesthetic solutions that are as much practical as they are creative.
Bold
Everything we create tends to provoke a change in perception, an attitude or an emotion. Our projects leave no one indifferent, because they are the result of an understanding of how brands create true connections with their audiences. We find it important to stand out from others and not follow conventions without questioning them.
Relevant
We quickly dive into our clients world to understand the mores of their business, then to find the element that makes them different. We aim to present a creative answer to a business challenge that brings together strategy, design and guide the final implementation.
Commitment
We are deeply committed to what we do and have the courage of our convictions. Every idea is explored, weighed and compared, nothing is left to chance. We always do what is necessary to ensure that the approaches we propose keep their strength and produce effective and sustainable results.
Team
Our synergy is our strength, thanks to attention, communication, trust, and above all, friendship. By bringing together ideas, conceptions, doubts and opinions, we create concepts that connect each member of the agency.
What we do
Strategy
Brand positioning
Products development & marketing
Coaching & assistance
Brand management
Co-creation & external ressources
Brand identity
Creative & artistic direction
Logos & brand guides
Planning & management 360
Monitoring & follow-up
Naming & copywriting
Packaging
Small & large scale
Unique items
Regulated products (alcohol & cannabis)
Production advices & follow-up
Recognized and rewarded portfolio
Content Creation
Cross-platform deployment
Ads & sponsored content
Visual curation
Creative outsourcing for advertisers
Tools & templates
Print design
Posters
Magazines & journals
Books & high-end prints
Cross-format designs
Fabrics, merchandising & special prints
Websites
Responsive design
User experience & UI
SEO & SMM diagnostic & advising
Prototypes & A/B testing
Layouts & templates
Motion design
Storyboards
Moving branding
Screen wrap & visual idents
Thumbstopping content
Creative coding
What we don't
Save lives
Crossfit
Longboarding
Sleep enough
Mixology
Cheer for ManU or Real Madrid
Free pitch
The Team
Some bragging
Distinctions
- Year
- Project
- Award