About page

About

We are Caserne, an independent design studio established for 10 years in Montreal. Our approach is distinguished by our relevant concepts, but above all by our desire to build iconic brands. The brands we create get their uniqueness by the strength of their stories and their missions. We strategically support our partners from the conception of their identity all the way to the implementation of their brand. It’s only when they feel fulfilled that we let them go, making sure we provide the tool they need to succeed and pursue with their brand’s ambition.

 

Values

Design-centric

Design is at the core of our activities and decisions. We tackle challenges with a design-centered approach. We aim to find strategic yet aesthetic solutions that are as much practical as they are creative.

Bold

Everything we create tends to provoke a change in perception, an attitude or an emotion. Our projects leave no one indifferent, because they are the result of an understanding of how brands create true connections with their audiences. We find it important to stand out from others and not follow conventions without questioning them.

Relevant

We quickly dive into our clients world to understand the mores of their business, then to find the element that makes them different. We aim to present a creative answer to a business challenge that brings together strategy, design and guide the final implementation.

Commitment

We are deeply committed to what we do and have the courage of our convictions. Every idea is explored, weighed and compared, nothing is left to chance. We always do what is necessary to ensure that the approaches we propose keep their strength and produce effective and sustainable results.

Team

Our synergy is our strength, thanks to attention, communication, trust, and above all, friendship. By bringing together ideas, conceptions, doubts and opinions, we create concepts that connect each member of the agency.

What we do

Strategy

Brand positioning
Products development & marketing
Coaching & assistance
Brand management
Co-creation & external ressources

Brand identity

Creative & artistic direction
Logos & brand guides
Planning & management 360
Monitoring & follow-up
Naming & copywriting

Packaging

Small & large scale
Unique items
Regulated products (alcohol & cannabis)
Production advices & follow-up
Recognized and rewarded portfolio

Content Creation

Cross-platform deployment
Ads & sponsored content
Visual curation
Creative outsourcing for advertisers
Tools & templates

Print design

Posters
Magazines & journals
Books & high-end prints
Cross-format designs
Fabrics, merchandising & special prints

Websites

Responsive design
User experience & UI
SEO & SMM diagnostic & advising
Prototypes & A/B testing
Layouts & templates

Motion design

Storyboards
Moving branding
Screen wrap & visual idents
Thumbstopping content
Creative coding

What we don't

Save lives

Crossfit

Longboarding

Sleep enough

Mixology

Cheer for ManU or Real Madrid

Free pitch

 
 

The Team

Ugo Varin Lachapelle

Creative Director
Partner

Léo Breton Allaire

Creative Director
Partner

Andrée-Anne David

Project Manager

Étienne Angot

Senior Designer

Marie-France Falardeau

Art Director

Marianne Isabelle

Designer

Léa Mauthes

Designer

Arthur Cloche

Strategist

Xavier Savage

Designer

Some bragging

Distinctions

  • Year
  • Project
  • Award
2020
MAC, Collection
AppliedArts Design, Campaign
2020
Brasserie Caserne Brewing Co.
AppliedArts Design, Campaign
2020
Miels d’Anicet, Millésime 2018
AppliedArts Design, Packaging
2020
Café Pista
AppliedArts Design, Packaging
2020
Les Bacchantes
AppliedArts Design, Packaging
2020
Brasserie Caserne Brewing Co.
Idéa, Design, Self-Promotion — Gold
2020
Cidres Polisson
Idéa, Design, Packaging — Silver
2020
Brasserie Caserne Brewing Co.
Type Directors Club
2019
FTA — Nos jours de fête
Grafika, Book
2019
Souk (at) Sat — Take 15
Grafika, Campaign
2019
AHGM — Mt1642
Grafika, Magazine
2019
Club Kombucha
Grafika, Packaging
2019
Jean-Pascal Florist
Grafika, Visual Identity Program
2018
RIDM
AppliedArts Design, Campaign
2018
AHGM — Mt1642
AppliedArts Design, Magazine
2018
Souk (at) Sat — Take 14
AppliedArts Design, Poster
2018
Hotel Motel
AppliedArts Design, Visual Identity Program
2018
Avanaa
AppliedArts Design, Visual Identity Program
2018
Culture Montreal
AppliedArts Design, Visual Identity Program
2018
RIDM
Grafika, Campaign
2018
Miels d’Anicet — Website
Grafika, Grand Prize, Corporate Website
2018
Avanaa
Grafika, Packaging
2018
Hotel Motel
Grafika, Visual Identity Program
2017
Les Éleveurs de porcs du Québec
Grafika, Book
2017
Colossale
Grafika, Corporate Website
2017
Meraki
Grafika, Packaging
2016
Caserne Typography
AppliedArts Design, Typographic Creation
2016
Caserne
AppliedArts Design, Visual Identity Program
2016
Caserne Typography
Grafika, Grand Prize, Typographic Creation
2016
Caserne
Grafika, Visual Identity Program
2016
Le miel de Lulu
Grafika, Visual Identity Program
2016
Marmier
Grafika, Visual Identity Program
2016
Caserne Typography
Type Directors Club, Typographic Creation
2015
Village Café
AppliedArts Design, Logo
2015
UQAM — Distinctions
AppliedArts Design, Print Design
2015
Village Café
AppliedArts Design, Visual Identity Program
2015
Rutabaga
Grafika, Corporate Website