Aliocha

Client

Audiogram

Service

Campaign

Established in Montreal for over 30 years, Audiogram is the largest independent French-language record label in North America. The brief was to design a promotional campaign for Aliocha’s new album, Naked. We decided to only partially reveal the album cover, playing with the contrast between the two photographs. The treatment and layering of the images is reminiscent of wild posting campaigns, where the posters are prone to degradation and sometimes show the ones underneath.