A real brewery or a successful hoax? On November 28th, 2019, hundreds of guests attended the launch of the Brasserie Caserne, a unique project combining graphics, hops and humor. Eager to organize a festive evening that would bring together our friends and clients, we decided to take care of the alcohol supply by inventing our own brand of beer. The creation of this brasserie unlike any other, which brought together the talents of our team and our collaborators, was thought out with the rigor and creativity necessary for any 360 branding project. The brand was pushed in all possible directions: videos, posters, clothing, bags, oversized bottles and coasters were produced, not to mention, of course, our cans filled with beer.