Café Pista opened its first branch in 2016 in Montreal. In just a few months, the establishment has become a benchmark for third wave coffee lovers. Two years later, the owners decided to start roasting their own fresh, ethically sourced coffee purchased with the intention of encouraging sustainable trade. They contacted us to refresh their visual identity and create their packaging. The half-figurative, half-abstract illustrations of coffee leaves and vivid shades of green have become central elements of the brand.