CALQ

Client

Conseil des arts et des lettres du Québec

Service

Campaign

For 25 years, the Conseil des arts et des lettres du Québec has invested in the imagination of those who build our cultural identity and promote it here and abroad. The goal of this campaign was to highlight some of the projects supported by CALQ since its inception in a fun and creative way. The illustrations are associations of images that refer to certain artistic practices or to famous works of art. They are intriguing and invite the observer to scrutinize them to discover the messages they hide. Modern typography and the use of vibrant colors add the finishing touches to this playful and captivating creation.