MACollection

Client

Musée d’Art Contemporain de Montréal 

Service

Campaign

In winter and spring 2020, the Montreal Museum of Contemporary Art (MAC) proudly chose to shine the spotlight on its permanent collection and the diversity of the works it contains. The exhibition featured major pieces that had never been shown to the public since their acquisition. We chose to create striking visuals using bright and expressive colors as well as shapes evoking the opening (windows, sliding doors and circles) to support the key campaign messages, which invited the public to come and discover the collection.