Marketing Expédition Montreal is a program designed by Infopresse for French companies who wish to invest in the Canadian market. For a week, participants benefit from a series of training sessions led by recognized experts. They also attend meetings and networking events to help them settle in Quebec. For the occasion, we have created a graphic platform inspired by the signage visual language. Directional, animated, static: the shape of the arrow, used in several ways, allowed us to create an extremely dynamic platform.