Québec Cinéma

Client

Tournée Québec Cinéma

Service

Campaign

Over the past 16 years, the Tournée Québec Cinéma has propelled Québec cinema from one end of the country to the other, becoming the most important activity for the recognition of our cinema across Canada. Several artists joined in the adventure, which gave rise to privileged meetings between them and the Francophones and Francophiles who are passionate about our films. Based on Québec Cinema’s existing branding, the 2019 campaign stands out by using purple dots on the map as a graphic tool to represent the Canadian cities where the tour stops. These places are also highlighted by striking typography in a series of posters.