TVA
Brand Identity
We had the opportunity to redefine the TVA brand for its sixth evolution. A resolutely modern and inclusive update for one of our most iconic local television stations. The global rebranding of the organization takes into consideration the importance of new online media. It is centralized around a new logo, a newly updated color scheme and a custom-made typeface.
TVA Group — France Lauzière, Martin Picard, Claude Foisy, Catherine Francoeur, Julie Riendeau
COLAB STUDIO — Hugues Choquette
ILOT stratégie + gestion de marque — Guillaume Mathieu, Amélie Leclerc
COLAB STUDIO — Hugues Choquette, Jani Pronovost
COLAB STUDIO — Diane Gignac, Magalie Roman, Louis-Philippe Verrier, Anne-Marie Bellavance, Loïc Ouellette, Martin Bois, Mario St-Jean
Graphic designer TVA — Martin Thériault
Production & Direction: TVA Sherbrooke promo team — Bernard Fabi, Salvatore Scali, François Nadeau, France Poirier, Nancy Duchesne, Christian Langlois, Thierry Fortier, Olivier Brassard
PARADE — Marc-André Gilbert
Direction & Motion design: ros-b — Philippe C. Gariépy
Maya Meyouhas, Guillaume Ber, Amélie Hébert, Catherine Lafleur, Isabelle Gauthier, Delphine Kermoyan
Groupe TVA — Véronique Mercier, Ariane Fortin, Marianne Nycz, Julie Riendeau, Valérie Dupaul
Creative Thinking & Production: PARADE — Marc-André Gilbert, Jean-René Parenteau, Guillaume Dubois
Réalisation: Anthony Ayotte
Post-production: MELS
Coppers and Brasses — Étienne Aubert Bonn
Consulat — Jocelyn Michel
Marika Bouthilier, Pascale Frégeau COLAB STUDIO, Alexandra Lapointe-Turcotte, Noémie Tremblay COLAB STUDIO
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