Brand Identity

We had the opportunity to redefine the TVA brand for its sixth evolution. A resolutely modern and inclusive update for one of our most iconic local television stations. The global rebranding of the organization takes into consideration the importance of new online media. It is centralized around a new logo, a newly updated color scheme and a custom-made typeface.


TVA Group — France Lauzière, Martin Picard, Claude Foisy, Catherine Francoeur, Julie Riendeau

Creative Direction

COLAB STUDIO — Hugues Choquette

Brand Strategy & Management

ILOT stratégie + gestion de marque — Guillaume Mathieu, Amélie Leclerc

Creative Writing

COLAB STUDIO — Hugues Choquette, Jani Pronovost

Print & Digital Advertising Production

COLAB STUDIO — Diane Gignac, Magalie Roman, Louis-Philippe Verrier, Anne-Marie Bellavance, Loïc Ouellette, Martin Bois, Mario St-Jean
Graphic designer TVA — Martin Thériault

Station Branding

Production & Direction: TVA Sherbrooke promo team — Bernard Fabi, Salvatore Scali, François Nadeau, France Poirier, Nancy Duchesne, Christian Langlois, Thierry Fortier, Olivier Brassard

Sound Design

PARADE — Marc-André Gilbert

TVA Nouvelles

Direction & Motion design: ros-b — Philippe C. Gariépy


Maya Meyouhas, Guillaume Ber, Amélie Hébert, Catherine Lafleur, Isabelle Gauthier, Delphine Kermoyan

Communications & Public Relations

Groupe TVA — Véronique Mercier, Ariane Fortin, Marianne Nycz, Julie Riendeau, Valérie Dupaul

Anthem Video Production

Creative Thinking & Production: PARADE — Marc-André Gilbert, Jean-René Parenteau, Guillaume Dubois
Réalisation: Anthony Ayotte
Post-production: MELS


Coppers and Brasses — Étienne Aubert Bonn


Consulat — Jocelyn Michel

Project Management

Marika Bouthilier, Pascale Frégeau COLAB STUDIO, Alexandra Lapointe-Turcotte, Noémie Tremblay COLAB STUDIO