We wanted something else than a beer. We were in luck.
Club is a product made in Montreal; It’s like beer in a can, but it’s kombucha as the founders are fond of saying. This non-alcoholic beverage is a healthy and thirst-slaking alternative to beer. The visual identity borrows from brewing codes to situate the product in a different territory from other industry players. The result expresses freshness, vivacity and lightness.