We felt like a new haircut. We were in luck.

The celebrated Panache salon wished to redo its visual identity to better represent the innovative spirit that colours all its haircuts and the reputation that it has built since it opened its doors in 2011. Inspired by the motion of scissors, the new identity proudly features a diagonal line created through typographic work. The diagonal acts as a subtle visual signature throughout the salon, accessorizing the space’s design.