We were feeling a little nostalgic for an all-night study jam. We were in luck.

In order to instill and foster a sense belonging among Université de Montréal graduates starting in their freshman year, the Réseau des diplômés et donateurs approached us to create the visual identity of an all-new campaign. The objective was to send students encouragements during exam periods, when stress hits a peak. The message as well as the design had to convey the group’s strength, mutual assistance, support and a feeling of community and broader connection.