Design and campaign for the exhibition Saints, Sinners, Lovers, Fools at the Montreal Museum of Finde Arts. The great Flemish masters are making their mark at the Montreal Museum of Fine Arts in this major exhibition, which brings together iconic works by Hans Memling, Pierre Paul Rubens, Antoine van Dyck, Jacob Jordaens, Michaelina Wautier, and many others.The campaign has been rolled out across various traditional and digital media, including billboards, wild posters, light displays, social media, and more. To ensure inclusivity and reach new audiences, a collaboration with Scorpion Dagger was established. This resulted in four video capsules specially designed for social media, presenting the exhibition in an engaging and unexpected way.Together, these initiatives aim to make Flemish art accessible and appealing to everyone, highlighting the ongoing relevance of these masterpieces in our contemporary society.