About
Founded in Montréal in 2012, Caserne is a design studio known for its sense of initiative and entrepreneurship. For over 10 years, our clients throughout the world have entrusted us with their most audacious projects. From that trust stems our determination to turn ideas into action and create iconic brands that drive their industry forward.

Our approach stands out for its conceptual relevance and desire to build brands articulated around a story and mission. Our design process is collaborative and iterative. With each new project, we take the time to listen to our partners’ needs to build our work plan. The work is divided into clear phases, leaving time and space for intuition at every step. We rely on insights and our imagination to guide us toward effective and engaging solutions.
What we do
Strategy
Brand Positioning
Naming
Brand Architecture
Taglines
Brand Narrative
Tone of Voice
Visual Identity
Brand Identity Systems 
Logos & Wordmarks
Iconography
Editorial Design 
Illustration 
Print Production
Campaign
Campaign Platform
Copywriting
Creative Direction
Art Direction 
Motion Design
Social Media
Packaging
Consumer Research
Packaging Design
Packaging Production
Infography
Industrial Design
Prototyping
Websites
Digital Strategy 
Content Architecture
Wireframing
UX 
Web Design 
Web Development
Clients
2k Games
Amnesty International
Bloom Brand
Cava
CCM
Cirque du Soleil
Colossale
Canadian Council for Refugees
Arts and Letters Councils of Quebec
Moment Factory
Montreal Museum of Contemporary Art (MAC)
Montreal Museum of Fine Arts
Stûv
The North Face
UNESCO
Team
Ugo Varin Lachapelle
,
Creative Director, Partner
Léo Breton-Allaire
,
Creative Director, Partner
Sébastien Paradis
,
Design Director, Partner
Andrée-Anne David
,
Operations Director
Lise Deville
,
Account Manager
Jean-Michel Mercier
,
Graphic Designer
Ophélie Fortin
,
Account Manager
Micael L’Italien
,
Graphic Designer
Marie Chénier
,
Graphic Designer
Marianne Isabelle
,
Graphic Designer
Angel Ivan Hernandez
,
Graphic Designer
Honors
2024

ADCC 2024, Design Studio of the Year
ADCC Gold, Cloud Chamber - Branding
ADCC Gold, Midi Tequila - Packaginf
ADCC Gold, Saints Sinners Lovers and Fools
ADCC Gold, Passerelles
ADCC Silver, Fermières et Fermiers de Famille
ADCC Silver, Midi Tequila - Logo
ADCC Silver, Telescope Films
ADCC Bronze, Allo Simonne
ADCC Bronze, FORUM - Campaign
ADCC Bronze, FORUM - Leave behind
ADCC Bronze, Geoffroy - Good boy
ADCC Bronze, MR-63 Regular
ADCC Shortlist, FORUM - Wild posters
ADCC Shortlist, MBAM - Saints
Sinners Lovers and Fools - Posters
ADCC Shortlist, MR-63 - Branding
Type Directors Club, Cloud Chamber
Idéa Gold, FORUM (Campaign)
Idéa Silver, Allo Simone
Idéa Silver, Cloud Chamber (Brand Identity)
Idéa Silver, Cloud Chamber (Book Design)
Idéa Silver, Gilltek - Orage
Idéa Silver, MR-63
Idéa Silver, Midi Tequila (Packaging)
Idéa Silver, Shoot Studio (Book Cover)
Idéa Bronze, Shoot Studio(Book Design)
Idéa Bronze, Polisson
Idéa Bronze, Forum (Poster series)
Idéa Bronze, Forum (Print Publication)
Idéa Bronze, STÛV
Idéa Bronze, Les grands artistes volent
Idéa Bronze, Mate Libre
Idéa Bronze, Midi Tequila (Logo)
Idéa Bronze, Passerelles
Idéa Bronze, Cloud Chamner (Book cover)
AppliedArts Design, Allo Simone
AppliedArts Design, MIDI Tequila
AppliedArts Design, MR-63
AppliedArts Design, Passerelles
AppliedArts Design, Cloud Chamber (Entire Book design)
AppliedArts Design, Cloud Chamber (Book Coverdesign)
AppliedArts Design, Cloud Chamber (Brand identity)
AppliedArts Design, FORUM
AppliedArts Design, Licorne

2023

ADCC, Design Studio of the Year
ADCC Gold, Chasse-Marée
ADCC Silver, Supergrand
ADCC Silver, Forum
ADCC Silver, Saintlo
ADCC Bronze, Martha Specimen
ADCC Bronze, Transformé
ADCC Bronze, La Licorne
ADCC Bronze, Cloud Chamber
ADCC Bronze, Arcade
ADCC Bronze, Toms In Town (Packaging)
ADCC Bronze, Toms In Town (Identity)
Type Directors Club, Amour Liquide
Art Directors Club, Chasse-Marée
Dieline, Amour Liquide
Idéa Gold, Chasse-Marée
Idéa Gold, La Licorne (Identity)
Idéa Gold, Supergrand (Identity)
Idéa Gold, Forum (Campaign)
Idéa Gold, Spline
Idéa Silver, Martha Specimen
Idéa Silver, Supergrand (Campaign)
Idéa Silver, Forum (Identity)
Idéa Silver, Amour Liquide
Idéa Silver, BDC (with Cossette)
Idéa Silver, Can-am (with Cossette)
Idéa Bronze, La Licorne (Logo)
Idéa Bronze, Culture Montréal
Idéa Bronze, Saintlo
Idéa Bronze, La Licorne (Posters)
Idéa Bronze, Arcade
Idéa Bronze, Manifeste de la résilience
Idéa Bronze, Corridor Culturel
AppliedArts Design, Manifeste de la résilience
AppliedArts Design, Spline
AppliedArts Design, Théâtre La Licorne
AppliedArts Design, Arcade
AppliedArts Design, Culture Montréal
AppliedArts Design, Saintlo
AppliedArts Design, Forum
AppliedArts Design, Supergrand
AppliedArts Design, Arcade
AppliedArts Design, Manifeste de la résilience
AppliedArts Design, Toms In Town (Identity)
AppliedArts Design, Transformé
AppliedArts Design, Amour Liquide
AppliedArts Design, Toms In Town (Packaging)
AppliedArts Design, Chasse-Marée

2022

Idéa Gold, Caserne Inn
Idéa Gold, Dam (Logo)
Idéa Silver, CISM
Idéa Silver, CCR (Identity)
Idéa Silver, CCR (Logo)
Idéa Silver, Carrot Dogs (Identity)
Idéa Silver, Carrot Dogs (Typography)
Idéa Silver, Dam (Identity)
Idéa Bronze, Agena
Idéa Bronze, Santa Teresa
Idéa Bronze, Rag
Idéa Bronze, Carrot Dogs (Logo)
AppliedArts Design, CCR

2021

Idéa Silver, Réunion
Idéa Bronze, Silo
Idéa Bronze, RIDM
Idéa Bronze, Miels d’Anicet

2020

Idéa Gold, Brasserie Caserne Brewing Co.
Idéa Silver, Cidres Polisson
Type Directors Club, Brasserie Caserne Brewing Co.
AppliedArts Design, Brasserie Caserne Brewing Co.
AppliedArts Design, MAC, Collection
AppliedArts Design, Café Pista
AppliedArts Design, Les Bacchantes
AppliedArts Design, Miels d’Anicet

2019

Grafika, Club
Grafika, AHGM
Grafika, Souk@Sat
Grafika, Jean-Pascal
Grafika, FTA

2018

Grafika Grand prix, Miels d’Anicet
Grafika, Avanaa
Grafika, Hotel Motel
Grafika, RIDM
AppliedArts Design, Souk@Sat
AppliedArts Design, Culture Montréal
AppliedArts Design, Hotel Motel
AppliedArts Design, RIDM
AppliedArts Design, AHGM
AppliedArts Design, Avanaa

2017

Grafika, Colossale
Grafika, Éleveurs de porcs du Québec
Grafika, Meraki

2016

Type Directors Club, Caserne
Grafika Grand prix, Caserne
Grafika, Caserne
Grafika, LULU
Grafika, Marmier
Grafika, Henri Sodas
AppliedArts Design, Caserne
AppliedArts Design, Caserne

2015

Grafika, Rutabaga Magazine
AppliedArts Design, Village Café (Identity)
AppliedArts Design, Village Café (Logo)
AppliedArts Design, UQAM
AppliedArts Design, GW

Ugo Varin Lachapelle
Creative Director, Partner
Léo Breton-Allaire
Creative Director, Partner
Sébastien Paradis
Design Director, Partner
Andrée-Anne David
Operations Director
Lise Deville
Account Manager
Jean-Michel Mercier
Graphic Designer
Ophélie Fortin
Account Manager
Micael L’Italien
Graphic Designer
Marie Chénier
Graphic Designer
Marianne Isabelle
Graphic Designer
Angel Ivan Hernandez
Graphic Designer