Cloud Chamber
Brand Identity for 2K Games
Client
Cloud Chamber
Year
2024
Description
Cloud Chamber is a video game studio owned by 2K Games, best known for the acclaimed BioShock series. To strengthen employee engagement and attract top industry talent, Cloud Chamber set out to rethink its employer brand.
Description
The visual identity reflects the studio’s values of inclusion and diversity, notably through its modular grid. Twenty-seven different typefaces are mixed and matched, allowing the studio’s name and messaging to take on countless forms. The visual language is equally varied, combining textures, 2D and 8-bit illustrations, bold fields of color and photography.
This eclectic and diverse system is balanced by a consistent logo and a more understated supporting typeface, creating a brand that feels vibrant, playful, precise and rigorous.
Every element was designed to expand the possibilities for application and create a brand that is expressive, engaging and built to last.
