Midi
Midi Tequila
Client
Midi
Year
2024-2025
Description
Midi is a premium tequila ready to sip. Midi's products combine craftsmanship rooted in Mexican tradition with the finesse of a modern blend of aromas, creating a tequila to be enjoyed from noon to midnight and midnight to noon. Midi embodies a spontaneous approach to life. The brand aims to introduce the trend of slow sipping tequila to Quebec, where this type of product is mostly associated with low-quality spirits meant to be consumed in shots.
Credits
Strategy
Miriam Bousquet
Copywriting
Kristian Andersen
Industrial Design
Étienne Vernier
Web Development
Compact
Photography
Jodi et Alex
Description
The concept for Midi's identity revolves around its name and its mission to make the category brighter and more dynamic. The sun, at its peak at noon, inspired the custom-designed bottle and cap. Two products are currently distributed in limited quantities across North America. The blanco tequila, associated with the color green, is fresh and herbaceous. The reposado tequila, round and smooth on the palate, is associated with orange, reflecting its richer flavor and color.
