About

About

Founded in Montréal in 2012, Caserne is an independent creative and brand agency built on curiosity, initiative and a belief in the power of great ideas. We partner with ambitious organizations to turn complex challenges into distinctive brands with the clarity and character to lead their category. Our work brings strategy and creativity together, building brands around a strong point of view and giving them the tools to move confidently through the world.

Contact

Address

6250 Hutchison
5th Floor

Montréal, Québec 

H2V 4C5

Phone

+1 514 952-1242

Instagram

@caserne

Email

info@caserne.com

Awards

ADCC
Design Studio of the Year 2025
Club Piscine, Silver, Rebrand
Olive et Gourmando, Silver, Rebrand
STÛV, Silver, Magazine Issue
Volume 10, Silver, Corporate Communication
Centre du Cuir de Montréal, Silver, Logotype
Olive et Gourmando, Silver, Logotype
Muni, Bronze, Brand Identity
ADISQ, Bronze, Rebrand
Volume 10, Bronze, Complete Book Design
Pensionnat du Saint-Nom-de-Marie, Bronze, Environment Design
Grounded, Bronze, Packaging Series
BDM, Logotype
Art Directors Club
Shoot Studio, Book Covers
Shoot Studio, Entire Book Design
Midi, Packaging
Type Directors Club
Cloud Chamber, Brand Identity
Geoffroy, Good Boy, Music Album
Dieline
Midi, Spirits & Liquor Packaging
Idéa
MBAM, Vice, vertu, désir, folie, Gold, Promotional Videos
FORUM, Gold, Brand Notoriety Campaign
FORUM, Silver, Printed Material
Geoffroy, Good Boy, Silver, Album Cover
Olive, Gourmando, Silver, Logo
STUV Magazine, Silver, Printed Material MBAM, Vice, vertu, désir, folie, Bronze, Notoriety Campaign
Saison Regular, Bronze, Typeface Design
AppliedArts Design
Club Piscine, Complete Rebrand Identity Program Midi, Entire Design Program
Adisq, Entire Design Program
Montreal Leather Trades Center, Entire Design Program
Montreal Leather Trades Center, Complete Rebrand Identity Program
Stûv, Magazine
Arketype, Website
Saison Regular, Typeface Design
Saison Regular, Corporate applications
Geoffroy, Good boy, Music album packaging
Montreal Museum of Fine Arts, Saints, Sinners, Lovers and Fools posters
Olive + Gourmando, Rebrand
Olive + Gourmando, Logo
FORUM, Leavebehind
FORUM, Wild Posting
FORUM, Entire Design Program
ADCC
Design Studio of the Year 2024
Cloud Chamber, Gold, Branding Midi Tequila, Gold, packaging MBAM, Saints Sinners Lovers and Fools, Gold
Passerelles, Gold
Fermières et Fermiers de Famille, Silver
Midi Tequila, Silver, Logo
Telescope Films, Silver
Allo Simonne, Bronze
FORUM, Bronze, Campaign
FORUM, Bronze, Leave behind
Geoffroy, Good boy, Bronze
MR-63 Regular, Bronze
FORUM, Shortlist, Wild posters
MBAM, Saints Sinners Lovers and Fools, Shortlist, Posters
MR-63, Shortlist, Branding
Type Directors Club
Cloud Chamber
Idéa
FORUM, Gold, Campaign
Allo Simone, Silver
Cloud Chamber, Silver, Brand Identity Cloud Chamber, Silver, Book Design
Gilltek, Silver, Orage
MR-63, Silver
Midi Tequila, Silver, Packaging
Shoot Studio, Silver, Book Cover
Shoot Studio, Bronze, Book Design
Polisson, Bronze
Forum, Bronze, Poster series
Forum, Bronze, Print Publication
STÛV, Bronze
Les grands artistes volent, Bronze
Mate Libre, Bronze Midi Tequila, Bronze, Logo
Passerelles, Bronze
Cloud Chamner, Bronze, Book cover
AppliedArts Design
Allo Simone
MIDI Tequila
MR-63
Passerelles
Cloud Chamber, Entire Book design Cloud Chamber, Book Coverdesign Cloud Chamber, Brand identity
FORUM
Licorne
ADCC
Design Studio of the Year 2023
Chasse-Marée, Gold
Supergrand, Silver
Forum, Silver
Saintlo, Silver
Martha Specimen, Bronze
Transformé, Bronze
La Licorne, Bronze
Cloud Chamber, Bronze Arcade, Bronze
Toms In Town, Bronze, Packaging
Toms In Town, Bronze, Identity
Type Directors Club
Amour Liquide
Art Directors Club
Chasse-Marée
Dieline
Amour Liquide
Idéa
Chasse-Marée, Gold
La Licorne, Gold, Identity Supergrand, Gold, Identity
Forum, Gold, Campaign
Spline, Gold
Martha Specimen, Silver
Supergrand, Silver, Campaign
Forum, Silver, Identity
Amour Liquide, Silver BDC (with Cossette), Silver Can-am (with Cossette), Silver La Licorne, Bronze, Logo
Culture Montréal, Bronze
Saintlo, Bronze
La Licorne, Bronze, Posters Arcade, Bronze
Manifeste de la résilience, Bronze
Corridor Culturel, Bronze
AppliedArts Design
Manifeste de la résilience
Spline
Théâtre La Licorne Arcade
Culture Montréal
Saintlo
Forum
Supergrand
Toms In Town, Identity
Transformé
Amour Liquide
Toms In Town, Packaging
Chasse-Marée
Idéa
Caserne Inn, Gold
Dam, Gold, Logo
CISM, Silver
CCR, Silver, Identity CCR, Silver, Logo Carrot Dogs, Silver, Identity Carrot Dogs, Silver, Typography
Dam, Silver, Identity
Agena, Bronze
Santa Teresa, Bronze
Rag, Bronze
Carrot Dogs, Bronze, Logo
AppliedArts Design
CCR
Idéa
Réunion, Silver
Silo, Bronze
RIDM, Bronze
Miels d’Anicet, Bronze
Idéa
Brasserie Caserne Brewing Co., Gold
Cidres Polisson, Silver
Type Directors Club
Brasserie Caserne Brewing Co.
AppliedArts Design
Brasserie Caserne Brewing Co.
MAC - Collection
Café Pista
Les Bacchantes
Miels d’Anicet
Grafika
Club
AHGM
Souk@Sat
Jean-Pascal
FTA
Grafika
Miels d’Anicet, Grand prix
Avanaa
Hotel Motel
RIDM
AppliedArts Design
Souk@Sat
Culture Montréal
Hotel Motel
RIDM
AHGM
Avanaa
Grafika
Colossale
Éleveurs de porcs du Québec
Meraki
Type Directors Club
Caserne
Grafika
Caserne, Grand prix
Caserne
LULU
Marmier
Henri Sodas
AppliedArts Design
Caserne
Grafika
Rutabaga Magazine
AppliedArts Design
Village Café, Identity
Village Café, Logo
UQAM
GW

Services

Strategy

  • Brand Purpose & Vision
  • Brand Positioning
  • Brand Architecture
  • Audience & Cultural Insights
  • Communication Strategy

Branding

  • Naming
  • Brand Narrative
  • Verbal Identity
  • Logos & Wordmarks
  • Brand Identity Systems

Design

  • Packaging
  • Editorial Design
  • Motion Design
  • Signage & Wayfinding
  • Iconography

Campaign

  • Campaign Platform
  • Creative Concept
  • Art Direction
  • Copywriting
  • Social Media

Digital

  • Digital Strategy
  • Content Architecture
  • Wireframing
  • UX
  • Design & Development

Production

  • Print Production
  • Infography
  • Prototyping
  • Content Production
  • Production Management

Team

Ugo Varin Lachapelle

Partner, Creative Director

Léo Breton-Allaire

Partner, Creative Director

Sébastien Paradis

Partner, Design Director

Andrée-Anne David

Operations Director

Hugo Fournier

Strategy Director

Marie Chénier

Senior Designer

Micael L’Italien

Senior Designer

Edith Morin

Senior Designer

Israel L'italien

Senior Designer

Jade Pomerleau

Senior Account Manager

Ariane Stapleton

Senior Account Manager

Lise Deville

Account Manager

Marianne Isabel

Designer

Angel Ivan Henandez

Designer

Léa Rivard

Designer

Sandrine Désilets

Designer

Anaïs Millet

Designer

Emma Chevillot-Versini

Designer

Guillaume Proteau-Langlois

Designer

Hey

Bring us a challenge.
Let’s talk.