La Licorne Theatre

For its 2025–2026 season campaign, Théâtre La Licorne embraces the theme “Dans ta face” (“In Your Face”). It references the theatre’s intimate spaces and their close proximity to the stage, as well as the smile that serves as the season’s central image. The expression is an invitation to come together and face reality head-on through contemporary works that use intimate stories to speak to broader social issues.

Visually, the guiding principle was to keep things unpretentious. Théâtre La Licorne is a welcoming space known for raw, grounded storytelling. The photographic direction follows the same spirit, finding its distinctiveness in a natural, down-to-earth and unfiltered approach.

Across the poster series, the triangle from the logo becomes a tool for titling and composition. Used from different angles, it creates tension within the imagery while giving structure and consistency to the season’s visual identity.