La Licorne Theatre
Brand Refresh
Client
La Licorne Theatre
Year
2023
Services
Description
New visual identity of Théâtre La Licorne aiming to position it as an essential cultural space in Montreal. By manipulating the angle of the horn, the system creates tension and instability that evokes the emotions that spectators may feel.
Credits
Photography (Campaign)
Richmond Lam
Production
Rodéo Production
Copywriting
Kristina Landry
Photography (Case)
Vincent Castonguay
Description
The values of openness and inclusion embodied by Théâtre La Licorne are also reflected in the design of the 2022-2023 season campaign. The objective is to create a welcoming, lively, and warm space for all spectators.
