La Licorne Theatre

For its 2024–2025 season, La Licorne wanted to highlight its ambition to be a human, accessible and authentic space. “À partager” (“Made to Share”) became the campaign’s guiding idea, brought to life through a series of photographs set around a dinner table, a gathering where the characters from the season’s plays are imagined coming together.

The introduction of yellow as the season’s signature color brings a sense of freshness, following two previous campaigns developed in black and white after the theatre’s brand refresh in 2023. A flexible block system allows the grid to adapt to the content of each production while framing La Licorne’s logo to maintain strong recognition.

The campaign brings La Licorne’s identity and energy to the forefront, while inviting audiences to come together and share a moment.