Mate Libre
The Ideal Dose Of Energy
Client
Mate Libre
Year
2023
Description
Mate Libre, a well-established brand in the organic yerba mate energy infusions scene, decided it was time for a visual upgrade.
Credits
Illustration
Jeraume
Motion design
Charles Desmarais
Photography (Brand)
Alex Dozois, Cloé Giroux & Kyle Smith
Photography (Case)
Shoot Studio
Web
Locomotive
Stratégy
David Fuenz
Description
Recognizing the need for a clearer identity, they revamped their logo and toolkit, keeping it true to their roots but with a more consistent look. The addition of an official color palette, inspired by their signature products, adds a touch of freshness and makes the execution of various applications much easier. These changes position Mate Libre to reach a wider audience.
