Téléfilm Canada
From Projection to Amplification
Client
Téléfilm Canada
Year
2026
Description
Téléfilm Canada supports Canadian and Indigenous cinema at every stage, from development to distribution. With its 2024–2027 strategic plan, the organization is modernizing its identity to reflect its role as a credible and inspiring leader, while introducing a simple, distinctive and flexible visual identity that remains consistent across every touchpoint.
Credits
Strategy
David Fuenzalida
Motion design
Charles Desmarais
Sound design
Julien Racine
Description
The new identity is built around a modular graphic system inspired by the language of cinema. At its core, the symbol acts as a projector: a simple form that evokes both cinematic projection and the idea of forward momentum. This visual gesture reflects Telefilm’s role as a driving force and amplifier of Canadian cinema.
The symbol becomes a flexible graphic tool that frames, reveals and propels visual content, placing films and creators at the heart of the story. The result is an identity in motion, where the brand acts as a device that shines a light on the industry it supports.
Designed to be simple and easy to implement, the graphic platform provides clear and consistent guidelines, allowing internal teams and collaborators alike to apply the brand with precision.
